Hell’s Gate Distillery

Logo and branding for a VT-based specialty spirit company, with more applications to come. The goal for the overall look is to appeal to the historical/vintage nature of the name (which ties to state history going back to the War of 1812), while keeping a bit of subtle edge to the whole look.

Full logomark, for reproduction at large sizes

Lettermark, with full name and branding

Lettermark as symbol only

The lettermark was designed to act as a simplified, easily scalable logo, for use at smaller sizes or anywhere where the primary logo would be too cumbersome or visually busy

Conceptual mockup of logo application

Concept development/process

Concept development/process

Concept development/process

Concept development/process