MASSMUTUAL
— LOCATION
Boston, Massachusetts
— SPACE TYPE
Workplace
— COMPONENTS
ADA Code Signage
Wayfinding
Wallgraphics
Glass Film
Brand Expression
Signage design for MassMutual’s new 17-story 345,000 SF headquarters in the Boston Seaport. The workspace brings together several of the insurance company’s business units under a single roof for the first time.
From the circular sign plaques to the halfone patterns used to render the themed wallgraphics, gentle references to the MassMutual brand can be felt at every level, while special exhibits at key points celebrate the company’s history.