Stefan Volatile-Wood

Main reception elevator lobby on level 16

Main reception elevator lobby on level 16

Directories placed in the elevator lobby on every level help direct both visitors and employees

Brand promise, located beside reception and overlooking a two-story workspace

The “1851 Room”: special conference rooms located on each workspace floor that each commemorate a different important event in MassMutual’s history

The “1851 Room”: special conference rooms located on each workspace floor that each commemorate a different important event in MassMutual’s history

Halftone-patterned wallgraphics appear in lounges on each workspace floor, utilizing unique themed colors and imagery per space

Custom wood shelving with framed prints of historical MassMutual advertisements

Custom wood shelving with framed prints of historical MassMutual advertisements

Workspace floors were broken into neighborhoods: an “A/B/C” letter designation, and either “City” or “Harbor”, based on which side of the building the neighborhood looks out upon.

Glass-mounted room signage with dimensional lettering and a dot-pattern distraction band

Glass-mounted room signage with dimensional lettering and a dot-pattern distraction band

Standard room signage features a white face and light wood returns, matching wood found in interior finishes throughout

Standard room signage features a white face and light wood returns, matching wood found in interior finishes throughout

MASSMUTUAL


— LOCATION

Boston, Massachusetts


— SPACE TYPE

Workplace


— COMPONENTS

ADA Code Signage

Wayfinding

Wallgraphics

Glass Film

Brand Expression

Signage design for MassMutual’s new 17-story 345,000 SF headquarters in the Boston Seaport. The workspace brings together several of the insurance company’s business units under a single roof for the first time.


From the circular sign plaques to the halfone patterns used to render the themed wallgraphics, gentle references to the MassMutual brand can be felt at every level, while special exhibits at key points celebrate the company’s history.